TikTok Makeup Trends of 2024: A Comprehensive Lookback

TikTok, the popular social media app, has become a hub for the latest global trends. It’s not just a source of entertainment but also a platform to discover valuable tips and tricks in various areas, including makeup, cooking, and everyday life hacks.

For those who invest their time scrolling through TikTok in search of innovative makeup techniques or those looking to refresh their beauty routines with the latest trends, this article is for you. We’ve compiled a list of the most famous TikTok makeup trends from 2024 that you need to try out right now!

From micro beauty trends like latte and pumpkin spice makeup¹ to grunge and monochromatic looks, these styles have taken the TikTok community by storm. Viral trends also included simplistic nails, faux freckles, and face yoga. Food-inspired looks, such as strawberry girl makeup and blueberry milk nails, were also all the rage in 2024.

Some of the most viral beauty products of 2024 included K-beauty finds and must-have lip treatments. Other noteworthy trends were red light therapy, skin cycling, mascara cocktailing, strategic camouflage, heatless styling, and hair oiling.

So, whether you’re a makeup enthusiast or just starting your beauty journey, these trends are sure to inspire and enhance your makeup routine.

1. Coquette Beauty

TikTok’s The Coquette Beauty makeup trend, boasting 1.7 billion views, is rapidly gaining popularity. This trend beautifully accentuates your feminine charm by incorporating pink shades for your cheeks, eyes, and lips along with Lana Del Rey’s signature thick eyeliner, offering a doe-eyed look.

Keen on trying out this trend? Start with a subtle, dewy eye makeup using pink eyeshadows, followed by ample concealer under the eyes. Next, apply a generous amount of blush to your cheeks and finish the look with a gloss. If you’re more into matte finishes, you can opt for a sheer matte lipstick and still nail the coquette beauty look.

For the final touch, adorn your hair with pink ribbons and add some pink lace elements to your outfit. You’ll surely garner admiration for your perfectly curated look.

2. Grunge Makeup

The Grunge Makeup trend, with a staggering 900 million views on TikTok, transports you back to the vibrant 90s era, an epoch of memorable movies and catchy songs. Feeling a wave of nostalgia?

While it’s impossible to time travel, you can certainly recreate the iconic 90s vibe with Grunge Makeup. This trend gained momentum following Netflix’s show “Wednesday”, starring Jenna Ortega, and has since become a sought-after look.

Fancy joining in on this trend? Concentrate on creating smudged eyeliner and smokey eyes, then complete the look with either nude or dark lips. With this grunge makeup look, you’ll effortlessly channel the captivating allure of the 90s!

3. Budget Beauty

The Budget-Friendly Makeup trend, garnering 920 million views on TikTok, is a testament to the growing preference for affordable yet reliable beauty products. Amidst rising costs, this trend serves as a practical solution for maintaining your skincare and makeup regimen without breaking the bank.

As part of this trend, followers are exploring everything from drugstore substitutes to refillable cosmetics to find the best value-for-money beauty items. By keeping up with this trend, you can discover a range of cost-effective makeup products.

Furthermore, this trend also highlights affordable online shopping options from brands like e.l.f Cosmetics, L’Oreal, Sephora, Maybelline, and others. These brands offer high-quality products at budget-friendly prices, making beauty accessible to everyone.

4. Monochromatic Makeup

The monochromatic makeup trend has been capturing hearts since its inception,, it shows no signs of slowing down. This trend allows you to create a harmonious and polished look by using the same color on various parts of your face.

Think it might be monotonous? Far from it! Given the myriad of colors in your makeup arsenal, there’s no limit to the number of looks you can experiment with until you find the one that suits you best. Opt for a soft pink shade for a dainty, feminine look, or a bold brown for a more daring ensemble. Heading out during fall? Try purple hues. Planning a summer outing with your friends? Yellow is your go-to shade. With the monochromatic makeup trend, every season is an opportunity to reinvent your look.

Now it sounds exciting, right? Then what’s the wait? Get up and start finding your favourite monochrome look for each season. 

5. Brown Eyeliner

Gone are the days when makeup looks were confined to black eyeliner. The world of beauty has now embraced the charm of colored eyeliners, with brown eyeliner, in particular, stealing the limelight on TikTok.

The allure of brown eyeliner lies in its ability to deliver a subtle, minimalist look while still making an impact. It not only enhances the size and brightness of your eyes but also adds depth, giving them a captivating appeal.

So, if you’re aiming for an understated natural look or a daring bold one, brown eyeliner is your indispensable ally. With this trend, you’re guaranteed to turn heads wherever you go.

6. Strawberry Girl Makeup

Unleash your feminine allure with the Strawberry Girl Makeup trend. As the name suggests, this trend is all about embracing the enchanting shades of pink. But there’s a delightful twist – faux freckles that mimic small strawberry seeds are added to your cheeks.

While this trend was already in vogue, Hailey Bieber’s makeup tutorial shot it to new heights of popularity. Now, TikTok is abuzz with enthusiasts replicating this charmingly soft makeup look.

The primary focus of this trend is to achieve a radiant look using a pink blush, pink or peach lip gloss, and a peach-toned highlighter. Adding a touch of winged eyeliner to the strawberry makeup can elevate your look, giving it an extra dash of glamour.

7. Hot Glue Gun Eyes

The Hot Glue Gun Eyes trend has taken TikTok by storm, offering a unique blend of elegance and edginess. Traditionally, glue guns were utilized to create 3D tears, but in recent times, innovative artists have started crafting eye-catching face stickers with these tools to achieve a dynamic 3D makeup look.

You can channel your creativity to make DIY designs with a glue gun and then bring them to life with vibrant color pigments. Once your creations are complete, you can apply them using eyelash glue. These 3D stickers can be applied to your eyelids, forehead, or even under your eyes for an avant-garde look.

While the glue gun needs to be handled with care and the process may seem challenging initially, once you master the art of making these stickers, you’re sure to fall in love with this trend.

8. Reverse Makeup

The Reverse Makeup Technique, a surprising makeup hack that has taken TikTok by storm, may sound unusual but it’s all about achieving a natural, seamless look. It promotes flawless blending of makeup and helps determine the right quantity of foundation needed.

This unconventional trend was introduced by Mary Phillips, a renowned celebrity makeup artist. The approach involves applying contour, highlighter, and blush prior to the foundation, thus the name – the reverse makeup technique.

9. Bold Brows

While sleek, thin eyebrows once dominated the beauty scene, trends have evolved, with women now embracing their natural brows. This shift has given rise to the Bold Brow trend, which is more of a hair or skincare trend on TikTok rather than a makeup one.

Thick eyebrows can make you appear younger while beautifully framing your eyes, enhancing their appeal. They also reduce the need for excessive eye makeup. So, how do you achieve these bold brows?

Simply allow your eyebrows to grow naturally to their fullest potential. Then, use a tweezer to remove any stray hairs. Finally, you can achieve the perfect feathered look with the help of an eyebrow gel.

10. Sparkly Makeup

While there are days when a natural look suffices, other times call for a touch of sparkle to elevate your style. Glittery makeup is currently a popular trend on TikTok, offering just the right amount of dazzle to make you stand out without going overboard.

Chunky glitter can be the perfect addition to any party look, not only enhancing your appearance but also lifting your spirits. The twinkling energy of the sparkles can induce a cheerful, carefree mood. If you’re intrigued by the idea of glittery eyes but unsure how to begin, here’s a simple guide:

Start by applying a primer, followed by a nude eyeshadow as a base. Next, add the glitter eyeshadow and blend it in using your fingers. To finish off, lightly highlight your brow bones to give your brows a subtle lift.

11. Barbiecore Makeup

Following the debut of the Barbie movie, recreating various Barbie-inspired looks has become all the rage, leading to the rise of the Barbiecore Makeup trend on TikTok. This trend has been embraced by influencers and followers alike, each presenting their unique interpretations.

Much like the Strawberry Girl Makeup and Coquette makeup trends, Barbiecore also prominently features the color pink. However, it’s not limited to light, soft hues. You can opt for nude pinks or warmer shades depending on your skin tone, and even mix undertones with different shades of pink to customize your look.

For example, pairing a blue undertone with pink makeup can be an excellent choice for those with darker skin tones.

12. Gradient Lips

Finally, one trend that’s taken TikTok by storm is the Gradient Lips look. This style, primarily inspired by Korean actresses often seen sporting it in dramas, emphasizes a gradient effect on the lips. The technique involves applying a darker shade at the center of the lips and gradually transitioning to lighter hues towards the edges, which can be accomplished with the help of a finger or a lip brush.

This method creates a subtle fading effect from the center outwards, lending an air of innocence to the overall look. The Gradient Lips trend is an excellent choice for those aiming for a doll-like pout.

Conclusion

From the feminine allure of Coquette makeup to the edgy ’90s grunge look, from chic monochromatic styles to dazzling glittery makeup, this article encompasses an extensive array of the most popular makeup trends on TikTok in 2024. Feel free to explore and experiment with the trends that resonate with you the most, as this ongoing exploration can help you master various looks suitable for different occasions.

However, achieving these looks flawlessly requires quality products from top-notch brands. To learn more about the brands that can help you realize your dream look, stay tuned.