Navigating Beyond Trends: Izel’s Pledge to the Slow Fashion Movement
IZEL Fashion, a high-end e-commerce brand, is steadfastly promoting the ethos of slow fashion as an antidote to the rapid and disposable nature of the current retail environment. Recognizing the pressing need for a transition from fast fashion, which sees products manufactured and distributed within a fortnight, the brand confronts environmental concerns with a firm commitment to champion slow fashion, giving precedence to quality over quantity.
Co-founders Hafna Sakhaf and Ziya Mariyam comprehend that slow fashion transcends being a mere trend; it serves as a remedy to the age-old issue of mass production, landfill accumulation, and fabric wastage. IZEL Fashion’s manufacturing process underscores a minimal stock approach, ensuring every painstakingly crafted item contributes to lessening environmental harm. The emphasis on enduring designs contests the idea that fashion should be perpetually transient.
IZEL Fashion’s commitment to slow fashion is clearly reflected in its choice of sustainable materials such as Linen and Bamboo, along with the exclusive use of chemical-free dyes and linings. The brand’s Spring/Summer ’24 collection epitomizes its dedication to the ever-evolving universe of sustainable fabrics, delivering beauty without jeopardizing the environment.
Ethically sourcing its materials, IZEL Fashion collaborates with adept Indian artisans during the design process, recognizing and valuing their craftsmanship. From tassels to beads, all embroidery work is executed in-house. In a further step towards promoting the slow fashion movement, the brand plans to launch a pre-order option soon, where materials and labor will be engaged only upon payment and customer demand.
As IZEL Fashion continues to evolve, its steadfast devotion to slow fashion persists. Future aspirations include broadening the use of sustainable and biodegradable fabrics, leading the way towards a new epoch of conscious style that surpasses geographical boundaries and fashion trends.
